Lee Odden Search Engine Optimization is a Team Effort

• SEO/Online Marketing Strategy
• Client SEO Education and Training
• Provide Tools for Client to “Sell” SEO Internally and Report Successes
• Defining Campaign Goals
• Competitive Analysis
• Assessing Previous Tactics (Non Search Engine Compliant and Potential Spam)
• Keyword Research
• Inventory Digital Assets
• Web Site Content Optimization
• Coordination with Interdepartmental and Cross Functional Teams Client Side
• Digital Asset Optimization
• Code Optimization
• Site Architecture and Server Side Issues
• Oversight of Client SEO Implementation: Editorial and Code
• Link Building
• Content Marketing/Promotion Plan
• Content Creation/Mashups/User Generated Content
• Content Syndication
• Web Analytics
• Ongoing Performance Monitoring (Rankings, Traffic, Conversions)
• Revising Optimization and Content Promotion Efforts and Consulting